BRAND CREATION · 2025
A premium approach to compete with importers.
Altura Foods · Brand and packaging
- Client
- Altura Foods
- Category
- Brand
- Solution
- Brand creation
- Year
- 2025
- Brand workshop
- Naming
- Identity
- Line architecture
- Packaging
- Retail
- Website
- Content
Brief
Altura’s products competed on a shelf dominated by imported brands and by local brands with no identity. Without a brand, origin didn’t command a price.
Launch campaign: “Discover what the Dominican Republic tastes like.”
- Lines
- Fries, salads and chips
- Name
- Altura
- Channel
- Retail
THE BRAND SUMMARY · TWENTY-FOUR SECONDS
Pieces
-
Salads
-
Chips
-
Cubes
-
Out-of-home
-
Website
-
Merchandising
THE BRAND BEYOND THE SHELF
Impact
Altura reached the shelf with three lines under one brand.
-
95% sell-through
At points of sale in the first six months.
Approach
- I
Everything leads up to the origin.
- II
The value was up high, on the mountain where it’s grown.
- III
Altura is a name and an attitude at once.
- IV
International brand codes that make origin count.
Result
Altura’s origin is recognizable on the shelf.
BRAND CREATION · 2025
Solution for this case
Brand creation
You have the product. Make it exist for everyone else.
More material
More on Brand and packaging.
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SOCIAL · WE LOVE SALADS
-
SOCIAL · FRESH AND TASTY
-
CAMPAIGN · DISCOVER HOW IT TASTES
-
BRANDED HAMMOCKS
-
BRANDBOOK
-
SOCIAL MEDIA
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