BRAND CREATION
Pasta Negri. Symbols drawn from its essence.
Pasta Negri · Brand, packaging and website
- Client
- Pasta Negri
- Category
- Brand
- Solution
- Brand creation
- Branding
- Symbol
- Packaging
- Website
- Photography
Brief
Pasta Negri was entering a sector dominated by big pasta brands.
Brand, packaging and web with authenticity as the story.
- Product
- Italian pasta
- Channel
- Specialty retail
- Scope
- Brand, packaging and website
THE PROJECT
Pieces
-
-
Details
-
-
Still life
-
-
Impact
Market-share leader in Valtellina, in a saturated market.
-
84% turnover
On the shelf.
Approach
- I
The brand comes from its surroundings.
- II
A symbol inspired by the place where it’s made.
- III
Packaging and web telling the same story.
- IV
Still-life and detail photography for the product.
Result
Pasta Negri has an image of its own against the big brands.
BRAND CREATION · PASTA NEGRI
Solution for this case
Brand creation
You have the product. Make it exist for everyone else.
More cases
- BRAND CREATION · 2025 A premium approach to compete with importers. Altura Foods · Brand and packaging
- BRAND CREATION Tropifrux brings tropical magic into everyday life. Tropifrux · Dried fruit and pulps
- BRAND CREATION · 2026 Kaplan. An agency specializing in live shows and entertainment. Kaplan · Platform and identity
- BRAND CREATION We carried Balta’s flexibility across the whole brand. Balta · Agricultural brand
