BRAND-MARKET FIT
Kite Burger opened with its brand, packaging and culture ready.
Kite Burger · Naming, identity and opening
- Client
- Kite Burger
- Category
- Brand
- Solution
- Brand-market fit
- Narrative
- Naming
- Identity
- Packaging
- Uniforms
- Point of sale
- Photography
- Social media
Brief
Kite Burger was launching a smash burger restaurant in a crowded coastal market.
Naming, identity, packaging, uniforms, photography and opening content.
- Format
- Smash burger restaurant
- World
- Surf and sea
- Channels
- Restaurant and social
Pieces
-
-
-
-
Packaging
-
T-shirt
Impact
The restaurant opened with identity, packaging, uniforms, photos and posts ready to go.
Approach
- I
Surf culture in the brand.
- II
A name and a world that come from the sea.
- III
Packaging, uniforms and restaurant on one system.
- IV
Product and lifestyle photography for social from day one.
Result
Kite Burger opened with the whole brand on the street and on social.
BRAND-MARKET FIT · KITE BURGER
Solution for this case
Brand-market fit
What you offer and what people look for. Make them match.
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