EXPANSION · 2026
Bluelab arrived in Spain speaking growers’ language.
Bluelab · Market entry in Spain
- Client
- Bluelab
- Category
- Brand
- Solution
- Expansion
- Year
- 2026
- Strategy
- Creative platform
- Messaging by audience
- Social kit
- Landing page
- Sales material
- Radio spots
- Brand video
Brief
Bluelab had spent thirty years measuring crops in more than sixty countries. In Spain, field technicians didn’t know its story yet.
Strategy, a creative platform and a content system ready to launch Pulse.
- Product
- Pulse Meter
- Audience
- Technical advisors
- Channels
- Social media, events and sales
Pieces
-
Carousel
-
Post
-
Launch
-
Roll-up
-
LinkedIn
Impact
The market entry was built with the field technician across the table.
-
Research
Over 50 surveys and one-on-one interviews with professionals.
-
Insights
71% of technicians lose their data. 82% would switch brands if a technician they trust recommended it.
Approach
- I
From intuition to data.
- II
The global brand stays. The tone turns local and technical.
- III
One message per profile: cooperatives, nurseries and technical directors.
- IV
Every piece works on social, at events and in sales conversations.
Result
Bluelab Spain launched with a brand, messaging and a system to keep expanding.
EXPANSION · 2026
Solution for this case
Expansion
Enter another country or sector with an edge.
More cases
- EXPANSION · 2021 MINI adapted for Spain without losing the brand’s accent. MINI · Post-production for FCB&Fire
- BRAND CREATION Tropifrux brings tropical magic into everyday life. Tropifrux · Dried fruit and pulps
- BRAND CREATION · 2025 A premium approach to compete with importers. Altura Foods · Brand and packaging
- BRAND-MARKET FIT Kite Burger opened with its brand, packaging and culture ready. Kite Burger · Naming, identity and opening
