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CONTENT · 2024 · 2025

Imagination and immersion to relive a festival at full tilt.

Mad Cool Festival · Aftermovies 2024 and 2025

Client
Mad Cool Festival
Category
Content
Solution
Launch
Year
2024 · 2025

Brief

Mad Cool wanted a different kind of aftermovie. The piece had to recall the edition, immerse the audience and sell the next one.

A bet repeated across two editions that set off two things: a marked rise in interactions on its post, and sponsors wanting to join the festival’s communication under the same idea.

Editions
2024 · 2025
Format
Aftermovie
Published on
Instagram, YouTube and TikTok

Pieces

  • 2024 · 3D design

    2024 · 3D design

  • 2025 · 3D design

    2025 · 3D design

  • 2025 · 3D logo

    2025 · 3D logo

  • 2025 · VFX and compositing

    2025 · VFX and compositing

  • 2025 · Ending: 2026 announcement

    2025 · Ending: 2026 announcement

STILLS

  • 2024 · OBJECTS OVER THE GROUNDS AT NIGHT
  • 2024 · PALM TREES AND SPHERES OVER THE CROWD
  • 2024 · THE FERRIS WHEEL AT NIGHT
  • 2025 · RINGS AND SHAPES OVER THE GROUNDS
  • 2025 · SHAPES OVER THE CROWD
  • 2025 · CUBES AND BUBBLES AT NIGHT

Impact

Sponsors such as Dyson and Cantabria Labs commissioned similar creative work from us for their brands at the festival.

HOOPS AND BALLOONS AT SUNSET
HOOPS AND BALLOONS AT SUNSET

Approach

  1. I

    We heightened the festival’s immersive, magical feel.

  2. II

    We created objects born from the brand’s universe.

  3. III

    We avoided rock-music visual clichés.

  4. IV

    We built a special, energetic aura.

2024 · STAGE
2024 · THE CROWD
2025 · PLANETS AND RINGS AT SUNSET
2025 · BALLOONS OVER THE STAGE

Result

More impact and more connection to announce the next editions.

CONTENT · 2024 AND 2025

Solution for this case

Content

There are things worth telling. Tell them well.

More material

More from the 2024 and 2025 aftermovies.

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Next · FOOH · 2025 Dyson flattens the Mad Cool Festival Ferris wheel. Dyson · The Mad Cool Ferris wheel ›