CONTENT · 2024 · 2025
Imagination and immersion to relive a festival at full tilt.
Mad Cool Festival · Aftermovies 2024 and 2025
- Client
- Mad Cool Festival
- Category
- Content
- Solution
- Launch
- Year
- 2024 · 2025
- Concept
- 3D design
- Animation
- VFX
- Compositing
- Post-production
Brief
Mad Cool wanted a different kind of aftermovie. The piece had to recall the edition, immerse the audience and sell the next one.
A bet repeated across two editions that set off two things: a marked rise in interactions on its post, and sponsors wanting to join the festival’s communication under the same idea.
- Editions
- 2024 · 2025
- Format
- Aftermovie
- Published on
- Instagram, YouTube and TikTok
AFTERMOVIE 2025 · RECAP AFTERMOVIE 2024 · RECAP
Pieces
-

2024 · 3D design
-

2025 · 3D design
-

2025 · 3D logo
-

2025 · VFX and compositing
-

2025 · Ending: 2026 announcement
STILLS
Impact
Sponsors such as Dyson and Cantabria Labs commissioned similar creative work from us for their brands at the festival.
-
+40%
Instagram interactions from 2024 to 2025: from 4,115 to 5,773 likes and comments.
-
134,000
YouTube views: 52,000 in 2024 and 82,000 in 2025.
-
12,805
Interactions on Instagram (2024 and 2025) and TikTok (2025, with 2,917 likes, comments, shares and saves).

Approach
- I
We heightened the festival’s immersive, magical feel.
- II
We created objects born from the brand’s universe.
- III
We avoided rock-music visual clichés.
- IV
We built a special, energetic aura.




Result
More impact and more connection to announce the next editions.
CONTENT · 2024 AND 2025
Solution for this case
Content
There are things worth telling. Tell them well.
More material
More from the 2024 and 2025 aftermovies.
-

2025 · CAPSULES OVER THE CROWD
-

2025 · COMPOSITING
-

2025 · LASERS
-

2025 · BUBBLES OVER THE GROUNDS
-

2025 · LIGHT BEAMS
-

2024 · LETTERS OVER THE GROUNDS
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