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Dyson · The Mad Cool Ferris wheel: Dyson flattens the Mad Cool Festival Ferris wheel.

FOOH · 2025

Dyson flattens the Mad Cool Festival Ferris wheel.

Dyson · The Mad Cool Ferris wheel · Mad Cool Festival sponsorship

Client
Dyson
Category
FOOH
Solution
Content
Year
2025

Brief

Dyson was sponsoring Mad Cool and wanted the crowd to get its product’s key benefit at a glance: so powerful it could even flatten the Mad Cool Ferris wheel.

One FOOH piece, from idea to VFX.

Format
Vertical FOOH
Brand
Dyson
Tagline
Everything is cool under the sun

Pieces

DYSON · FERRIS WHEEL · STILLS

Impact

The product’s benefit, exaggerated to the scale of the festival: the Ferris wheel, flattened.

STAGE
STAGE

Approach

  1. I

    Exaggerate what the product does.

  2. II

    So powerful it could even flatten the Mad Cool Ferris wheel.

  3. III

    Product 3D, VFX and vertical format for social.

Result

A benefit you get without an explanation: if it can flatten the Ferris wheel, it can flatten anything.

FOOH · 2025

Solution for this case

Content

There are things worth telling. Tell them well.

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