FOOH · 2025
Heliocare blocked out the sun at Mad Cool.
Cantabria Labs · Heliocare at Mad Cool · Mad Cool Festival sponsorship
- Client
- Cantabria Labs
- Category
- FOOH
- Solution
- Content
- Year
- 2025
- Concept
- Storyboard
- Product 3D
- VFX
- Vertical format
Brief
Cantabria Labs was bringing Heliocare, its sun protection, to Mad Cool: a festival in full sun. The product’s benefit had to show without being explained.
Two FOOH pieces with the same idea: it protects so well the bottle blocks out the sun.
- Format
- Vertical FOOH
- Brands
- Cantabria Labs · Heliocare
- Tagline
- Everything is cool under the sun
HELIOCARE · ECLIPSE HELIOCARE · CLOUDS
Pieces
PRE-PRODUCTION · STORYBOARD
Impact
The product’s protection, exaggerated to the extreme: an eclipse in the middle of the festival.
Approach
- I
Exaggerate what the product does.
- II
Heliocare protects so well the bottle blocks out the sun.
- III
Two versions of the same idea: the eclipse and the clouds.
- IV
Product 3D, VFX and vertical format for social.
Result
Heliocare stood out at the festival for what it does: protect from the sun.
FOOH · 2025
Solution for this case
Content
There are things worth telling. Tell them well.
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