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CONTENT · 2023

A campaign to connect with reality.

Mr Boho · Collection video series

Client
Mr Boho
Category
Fashion · sunglasses
Solution
Content
Year
2023

Brief

Mr Boho had a specific need: to show its customers how its sunglasses look in real life. No filters. A close, appealing way to show how the product suits different kinds of people.

The answer was a series of natural, direct videos focused on the real experience of wearing the glasses and on the range of styles.

Product
Sunglasses collection
Format
Vertical video series for social
Shoot
Urban and beach locations

Pieces

  • City

  • Beach

  • Beach

  • Reels

  • Profiles

    Profiles

  • Feed

    Feed

Impact

Interactions soared and the format became a house signature.

STRIP OF FIVE REELS · FIVE PROFILES
STRIP OF FIVE REELS · FIVE PROFILES

Approach

  1. I

    Different people, not a single model.

  2. II

    Everyday locations: street, terrace, beach.

  3. III

    The experience of wearing them ahead of the product.

  4. IV

    Light editing, so it reads at first glance.

FEED
REELS ON A PHONE

Result

Footage that worked as well on social as in digital campaigns.

CONTENT · 2023

Solution for this case

Content

There are things worth telling. Tell them well.

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