FORMATS · 2021
Three episodes to listen to those who care for the land.
MINI · MINI Voices · MINI Voices
- Client
- MINI
- Category
- Formats
- Solution
- Format
- Year
- 2021
- Editing
- Narrative structure
- Three chapters
- Series trailer
Brief
MINI Voices gives a voice to people looking for answers to today’s problems. Its first lead, biologist and underwater photographer Manu San Félix, came with footage shot from the Mediterranean to Antarctica.
Series edit for FCB&Fire: three chapters of about two minutes each, plus the trailer.
- Featuring
- Manu San Félix
- Chapters
- In search of the Mediterranean blue · Lessons in saving the planet · The last ice
- Agency
- FCB&Fire
SERIES TRAILER
Pieces
-
Ch. 1
-
Ch. 2
-
Ch. 3
Impact
One protagonist, three seas and one question: what can we do today.
-
3
chapters: the Posidonia seagrass, the dive school and the last ice
Approach
- I
The person first. The brand after.
- II
Underwater footage sets the pace. Manu’s voice carries the thread.
- III
Each chapter opens on its title and closes on the same beach.
- IV
MINI at the end, as a signature.
Result
MINI Voices unfolds in three chapters and a trailer that each stand on their own.
FORMAT · 2021
Solution for this case
Formats
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