LAUNCH · 2025 ●● Creative direction · since 2024

Biobest presented its biological launch as a software update.

Biobest · Vespiformis‑System

Client: Biobest
Category: Biocontrol · protected agriculture
Solution: Launch
Year: 2025

Narrative and tagline
Key visual and graphic system
Social media campaign
Video
Event design
Advertising
Landing page

Brief

Biobest was launching Vespiformis‑System, a biological control against Thrips parvispinus, in a sector where trust is earned with data. It had to be easy to understand without dumbing down the science, and it needed an event to anchor it.

The idea was to present a living product in the language of a software update: “New update available,” “Bye bye, parvispinus,” a natural algorithm against thrips. That gave us the tagline, the key visual and the whole graphic system.

Product: Vespiformis‑System
Pest: Thrips parvispinus
Event: Teatro Municipal de El Ejido · June 5, 2025

THE EVENT · TEATRO MUNICIPAL DE EL EJIDO · JUNE 5, 2025

Pieces

The event
The rationale film
Social media
FOOH
Testimonials
Advertising

VERTICAL VIDEOS

The two phases

PHASE 1 · PRE-LAUNCH

Registration landing page, 19 posts and carousels, 13 stories and 3 reels: two testimonials and a FOOH.
PHASE 2 · LAUNCH AND SUSTAIN

The event, with 24 print-ready pieces (entrance vinyl, bar roll-up, restroom vinyls, badges by profile—attendee, expert, bar, press, staff—, step-and-repeat, lanyard and A3 posters), the video (a 70-second rationale film and an 18-second promo), the landing page, advertising (banner, flyer and billboard) and 36 micro-campaign posts.

Impact

The launch rested on a complete kit—tagline, key visual, video, posts and photography—that let Biobest present the product keynote-style, with every material speaking the same language.

+300 attendees

THE HALL · “AND THIS IS THE NEW VERSION”

Approach

I
A technical product told in the language of the people who use it, without dumbing down the science.
II
The language of a software update: notification, installation, algorithm.
III
The event doesn’t illustrate the campaign: it is the campaign, applied, from the restroom vinyl to the step-and-repeat.
IV
A full room as the argument. Three hundred people listening is data too.