LAUNCH · 2025
A new, unhurried story for Uvas Moyca.
Moyca
- Client
- Moyca
- Category
- Content
- Solution
- Content
- Year
- 2025
- Two-minute spot
- 60- and 45-second cutdowns
- Three reels
- Three stories
- Direction and production
- Post-production and color
Brief
Moyca grows seedless table grapes and wanted to say so without the usual farming talk. The idea was in the crop itself: their grapes take longer to be ready, and that time is exactly what you taste when you eat them.
A two-minute spot, its two cutdowns and six vertical pieces.
- Formats
- Uvas Moyca
- Pieces
- 9
- Year
- 2025
THE SPOT · TWO MINUTES
Pieces
-
The claim
-
Bunch
-
Packing
-
Flavor
-
Team
-
Plant
FIELD, PLANT AND PRODUCT
VERTICAL VIDEOS
Impact
A campaign that fits in one sentence and stands on the product.
-
9
pieces delivered: the spot, two cutdowns, three reels and three stories
Approach
- I
The hard part was not rushing.
- II
The edit breathes: long shots, natural light and not one cut too many.
- III
The grapes ahead of the factory. Seen up close, almost close enough to touch.
- IV
People by name: the team and the workforce look into the camera.
Result
The claim stuck: “lo que crece sin prisa,” what grows without hurry.
CONTENT · 2025
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