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LAUNCH

Turning Peptides by PHC’s technical language into something accessible.

Peptides by PHC

Client: Peptides by PHC
Category: Formats
Solution: Launch

Script
Creative direction
Motion graphics
Iconography

Brief

PHC was launching a peptide technology for agriculture. It had to explain its benefits to a technical and commercial audience.

Script developed with PHC’s science team.

Technology: Peptides
Audience: Technical and commercial
Piece: Motion graphics

THE PROJECT

Pieces

Presentation
Tablet
Screen
Conference

Impact

The piece was used in presentations, trade shows and the launch’s digital channels.

THE PIECE AT A CONFERENCE

Approach

I
From the lab to the screen.
II
The science team sets the key benefits.
III
Technical iconography for each concept.
IV
One piece for the presentation, the trade show and the web.

Result

PHC’s launch had an animated piece as its main asset.

LAUNCH · PHC

Solution for this case

Launch

You launch once. Make it count.

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