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LAUNCH · 2024

Masco Beauty. Cosmetics for summer-loving dogs.

Masco Beauty · Summer campaign

Client
Masco Beauty
Category
Pet cosmetics
Solution
Launch
Year
2024

Brief

Masco Beauty was launching two products for summer 2024: Paradise Dog, a scented mist, and Aloha Dog, a natural sunscreen for pets.

They had to reach their audience where it is, with an in-house shoot and native pieces for reels and stories.

Product
Paradise Dog · Aloha Dog
Format
Mist and sunscreen
Shoot
Almería, summer 2024

Pieces

  • Paradise Dog

  • Aloha Dog

  • Shoot

  • Social media

  • Reels

  • Mobile

  • POOL
  • PARADISE DOG
  • ALOHA DOG

VERTICAL VIDEOS

Impact

Summer products told in summer light: pool, tile and shade, and the dogs doing their thing.

THE SUMMER RANGE
THE SUMMER RANGE

Approach

  1. I

    Cosmetics, not a pet shop.

  2. II

    Dogs don’t pose. We let them be.

  3. III

    Vertical first. Made for the format, not adapted to it.

Result

Paradise Dog and Aloha Dog launched looking like a cosmetics brand, not a pet aisle.

LAUNCH · 2024

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Launch

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