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Greenfeed · Baypass Protein: Clear, easy-to-read packaging for a complex product.

LAUNCH · 2024

Clear, easy-to-read packaging for a complex product.

Greenfeed · Baypass Protein

Client
Greenfeed
Category
Brand
Solution
Launch
Year
2024

Brief

Greenfeed needed the packaging for Baypass Protein, a protein concentrate for animals. It had to speak of nature and give the technical information clearly.

Original illustration and a two-level type system.

Product
Baypass Protein
Format
20-pound sack
Typography
Noway Round + Ubuntu

Pieces

  • Variant

    Variant

  • Variant

    Variant

  • Variant

    Variant

  • Back

    Back

BAYPASS PROTEIN
BAYPASS PROTEIN
  • VARIANT
  • VARIANT

Impact

A special product in a sector where few care about how they look. The result: more trust, more clarity, more sales.

THE BAG
THE BAG

Approach

  1. I

    Educational, not childish.

  2. II

    Animal illustrations cut out of the pack’s green.

  3. III

    A rounded typeface for headlines and a sans for the technical data.

  4. IV

    Front to recognize; back to decide.

BACK · TECHNICAL INFORMATION
IN THE WAREHOUSE

Result

Baypass Protein stands out in the warehouse and makes sense on the farm.

LAUNCH · 2024

Solution for this case

Launch

You launch once. Make it count.

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