REPOSITIONING · 2026
Cofex turned tropical fruit into precision.
Cofex · Identity and applications
- Client
- Cofex
- Category
- Brand
- Solution
- Brand creation
- Year
- 2026
- Brand strategy
- Concept
- Visual identity
- Brandbook
- Packaging
- Fleet graphics
- Stationery
- Apparel
Brief
Cofex grows, sorts and exports tropical fruit. Its buyers want every shipment to arrive just like the last.
A core concept, an identity and a system applied from the box to the truck.
- Concept
- Tropical precision
- Product
- Avocado, mango, dragon fruit and sapote
- Color
- Magenta #FF0D7E
Pieces
-
Box
-
Box · top view
-
Poster
-
Poster
-
Poster
-
Poster
Impact
Every fruit ships with the same system, batch after batch.
-
4
fruits, each with its own color within the same system
Approach
- I
Nothing is left to chance.
- II
A magenta bar that marks, organizes and signs off.
- III
A letterspaced name: calm against the energy of the color.
- IV
Each fruit, its own background; the same composition across all of them.
Result
Cofex presents each batch with the same precision it puts into growing it.
BRAND CREATION · 2026
Solution for this case
Repositioning
What you do has changed. Let your brand say so.
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