EXPERIENCES
We turned a TVE documentary into buildings that fit on a tabletop.
RTVE Lab · Cadáveres de Hormigón
- Client
- RTVE Lab
- Category
- Experiences
- Solution
- Format
- Concept
- 3D reconstruction
- Documentary
- Interactive website
- Augmented reality
Brief
En Portada was investigating the huge concrete skeletons left by speculative development. A TV report airs once. RTVE Lab wanted the investigation to be explored afterward, at the viewer’s own pace, on any screen.
One reconstruction for the documentary, the web and augmented reality.
- Web chapters
- Efecto Guggenheim · El ladrillazo
- AR access
- QR code
- Platforms
- 3
THE PROJECT
Pieces
-
-
Website
-
-
-
Domes
-
Buniel
Impact
The documentary’s buildings can be explored on the web and placed on your table with your phone.
-
3
platforms for a single reconstruction
Approach
- I
One reconstruction for three screens.
- II
The scale model, the object those developments were sold with, tells the story.
- III
The documentary, the website and augmented reality share the same models.
- IV
The website unfolds in chapters: Efecto Guggenheim and El ladrillazo.
Result
The investigation stays open for anyone who wants to explore it.
FORMAT · RTVE LAB
Solution for this case
Experiences
Let people live it, not just see it.
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- FORMATS · 2025 Carlos Alcaraz’s charisma owns the court on Netflix. Netflix · Carlos Alcaraz: My Way
- FORMATS · 2023–2024 RTVE shows every monument in layers, like an X-ray. RTVE · Los Pilares del Tiempo
