BRAND ARCHITECTURE · 2024
Four businesses under one fold.
BackInvest · Brand architecture
- Client
- BackInvest
- Category
- Brand
- Solution
- Brand architecture
- Year
- 2024
- Strategy
- Brand architecture
- Visual identity
- Sub-brands
- Brandbook
- Social media
- Website
Brief
BackInvest invests in early-stage startups and brought together four businesses with no shared system: its own fund, an investment club, acceleration and training.
An umbrella brand and four sub-brands that share one graphic language and stand apart by color.
- Sub-brands
- BackFund, BackClub, BackDisrupt, BackAcademy
- Message
- We invest knowledge and capital in startups
- Year
- 2024
THE PROJECT
Pieces
-
Street poster
-
Shop window
-
Totem
-
Street poster · BackFund
-
Screen
Impact
Each sub-brand is recognized by its color, and all of them read as BackInvest.
-
4
sub-brands under one architecture
Approach
- I
Unfolding paths.
- II
An origami symbol that folds differently for each business.
- III
Black-and-white portraits: behind every startup there are people.
- IV
One color per sub-brand on a gray, dark base.
Result
BackInvest went from four services to an ecosystem you understand at a glance.
BRAND ARCHITECTURE · 2024
Solution for this case
Brand architecture
Several brands, one standard.
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