LAUNCH

BBVA introduced its team to a new, networked way of working.

BBVA · Networked Enterprise · Networked Enterprise

Brief

BBVA wanted its workforce to adopt Google’s tools day to day: email, documents, video calls and working on the go. Anyone had to understand it, no manuals needed.

An animated explainer for The Cocktail. The internal campaign was completed with an email and a landing page.

Impact

I
Explaining in a single stroke.
II
A whiteboard line that turns technology into everyday gestures.
III
BBVA blue and no other color: the brand leads and the drawing tells the story.
IV
Real solutions: the office, the car, the meeting and the trip.

Result

LAUNCH · THE COCKTAIL

Solution for this case

You launch once. Make it count.